business design
Defining or refining a product/service value proposition by validating it from the user and business perspective to build a sustainable business.
service design
Create optimal service/product experiences using journey maps to tell the story of different consumers’ interactions with the brand, thus offering deep insights to create the ideal experience and product /service value propositions. This process allows a holistic view of all the related actors, their interactions, supporting materials, and infrastructures.
brand strategy
Validate value proposition; identify the best brand positioning (relevance & differentiation); define the brand architecture that best suits the positioning; brand concept; brand intangibles; naming; communication plan.
emotional culture
Because culture eats strategy for brunch.
We believe that more humanized cultures lead to more significant jobs that generate happier and more fulfilled employees, produce desired workplaces, and more competitive organizations.
We believe that emotions drive behaviours.
Entry-level service experience: in-person or remote
collaborative sprints & workshops
A structured step-by-step system for solving big problems as a team.
BENEFITS:
-
Collaborative and iterative processes allow compressing the project duration.
-
Through involving collaborators of different departments on strategic & creative group tasks.
-
A more dedicated team during the implementation stage and long after.
-
With the project’s objectives and KPIs, helping to have a more structured conversation about the brand by making more explicit some implicit ideas.
MOST POPULAR WORKSHOPS:
BRAND STRATEGY WORKSHOP
Identify brand value proposition, by evaluating relevance and differentiation.
CX WORKSHOP
Introduce your team to the CX Deck concept and begin exploring as a team the experiences you want to deliver to your customers.
EMOTIONAL CULTURE WORKSHOP
Define and create the emotional culture your organization needs to help you achieve your goals.