I like to envision myself as an interpreter between the two sides of the brain, between Creativity and Innovation; Brands and Consumers; Design and Marketing, needs and desires.
Licentiate in Industrial Design by IADE (Lisbon '01) and Master in Business Design by Domus Academy (Distinction of Merit - Milan '05)
Master thesis: “The Traditional and the Creative Consultancy: McKinsey vs. IDEO. Strategizing for Innovation: Redefining roles and approaches.
In 2000 he began his career as a Designer at Brand & Advise (Lisbon).
Main clients: Oniway; Helvetica Wear; Jornal Metro; Hotel Altis; Porsche; Colgate-Palmolive
In 2005 he moves to the Pininfarina Extra studios (Turin), where he works as a Design Analyst, being responsible for the redefinition of the co-branding strategy of the Pininfarina brand.
Main clients: Gancia Spumante; Mentadent Style Tech Project; 3M Italia.
In 2006 he moves on to BLUG, where he worked as a Brand Strategist, being responsible for the development and implementation of methodologies/tools for the Multisensory Brand Management.
Main clients: Identidade sensorial EDP 5D, Carris, Tivoli Hotels & Resorts.
In the same year, and in addition to his professional activities, he taught the discipline Brand Management at ISCEM.
In September 2008, he enters in Brandia Central as Senior Brand Strategist, assuming the functions of Brand Strategy Manager from September 2013 to August 2014.
Main clientes: APCOR; Corticeira Amorim; CTT; Mobi-E; RTP: Brisa; Comité Olímpico Portugal; Açoreana; Banco BIC (ao/pt); BPC (ao); Banco Poupança Investimento (ao); Banco Nacional Investimento (Mz); DanCake; Unidas Rent-a-Car (br); UEFA; Sonae Sierra; Geostar; Modalfa; Unicer; Beach Park (Br); Movvo.
In 2015 co-founded Futurista, a strategic innovation firm that help companies to unveil new business opportunities, maximise value and create meaningful impact.
Main clients: DanCake; Fundação Manuel Violante; Grupo Lusiaves; Primavera Software; MRolo; Sana Hotels; StoryTrail; CampoAves.
“Responsible Brands, Sustainable Business" | NIC - Center for Innovation and Competitiveness | IPAM - Oporto | March 5, 2013
"Brand Strategy and Creation" | Junior Achievement Portugal | Faculdade Economia Universidade Nova - Lisbon | March 9, 2012
"3rd Symposium: Creative Communication, Marketing and Events" | EPAD - Lisbon | October 21, 2011
“Innovation Challenge Portugal” | Junior Achievment Portugal | FIL - Parque das Nações - Lisbon