business

design

Defining or refining a product/service value proposition by validating it from the user and business perspective to build a sustainable business.

service

design

Create optimal service/product experiences by using journey maps to tell the story of different consumers’ interactions with the brand, thus offering deep insights to create the ideal experience and ideal product /service value propositions. This process allows a holistic view of all the related actors, their interactions, supporting materials, and infrastructures.

brand

strategy

Validate value proposition; identify the best brand positioning (relevance & differentiation); define the brand architecture that best suits the positioning; brand concept; brand intangibles; naming; communication plan.

The format?

Design & Brand Sprints

[face-to-face & remote]

A structured step-by-step system for solving big problems as a team.

 

BENEFITS:

 

> SPEED

Collaborative and iterative processes allow compressing the project duration.

> TEAM BUILDING

Through involving collaborators of different departments on strategic & creative group tasks.

> CO-AUTHORSHIP

A more dedicated team during the implementation stage and long after.

> TOTAL ALIGNMENT

With the project’s objectives and KPIs, helping to have a more structured conversation about the brand by making more explicit some implicit ideas.