I like to envision myself as an interpreter between two opposites: the left and the right side of the brain; creativity and logic; business and society; design and users; brands and consumers; present and possible futures.
I’m an empathic negotiator and a bridge builder who often wonders between old artifacts and new technologies.
Licentiate in Industrial Design by IADE (Lisbon '01) and Master in Business Design by Domus Academy (Distinction of Merit - Milan '05)
Master thesis: “The Traditional and the Creative Consultancy: McKinsey vs. IDEO. Strategizing for Innovation: Redefining roles and approaches.
In 2000 he began his career as a Designer at Brand & Advise (Lisbon).
Main clients: Oniway; Helvetica Wear; Jornal Metro; Hotel Altis; Porsche; Colgate-Palmolive
In 2005 he moves to the Pininfarina Extra studios (Turin), where he works as a Design Analyst, being responsible for the redefinition of the co-branding strategy of the Pininfarina brand.
Main clients: Gancia Spumante; Mentadent Style Tech Project; 3M Italia.
In 2006 he moves on to BLUG, where he worked as a Brand Strategist, being responsible for the development and implementation of methodologies/tools for the Multisensory Brand Management. In the same year, and in addition to his professional activities, he taught the discipline Brand Management at ISCEM.
Main clients: Identidade sensorial EDP 5D, Carris, Tivoli Hotels & Resorts.
In September 2008, he enters in Brandia Central as Senior Brand Strategist, assuming the functions of Brand Strategy Manager from September 2013 to August 2014.
Main clientes: APCOR; Corticeira Amorim; CTT; Mobi-E; RTP: Brisa; Comité Olímpico Portugal; Açoreana; Banco BIC (ao/pt); BPC (ao); Banco Poupança Investimento (ao); Banco Nacional Investimento (Mz); DanCake; Unidas Rent-a-Car (br); UEFA; Sonae Sierra; Geostar; Modalfa; Unicer; Beach Park (Br); Movvo.
In 2015 co-founded Futurista, a strategic innovation firm that helps companies to unveil new business opportunities, maximize value and create meaningful impact.
Main clients: Sumol+Compal; Fundação Manuel Violante; Grupo Lusiaves; Primavera Software; MRolo; Sana Hotels; StoryTrail; CampoAves; Jerónimo Martins
Since 2018 as an Independent Consultant.
Main clientes: Abanca; Aptoide (Catappult); Grupo Bensaude (Grand Hotel Açores Atlântico; Azorean Hospitality); Brusco; Carglass; Cauny.
GUEST SPEAKER/JURI
“Invited Jury ® International Workshop for Master in Design Management”
IADE/IPAM | Lisbon | October 2018
“Invited Jury @ Feira (i)limitada – Programa a Empresa”
Junior Achievment Portugal | Lisbon | 2017
“Speaker @ Responsible Brands, Sustainable Business”
NIC – Center for Innovation and Competitiveness | IPAM – Oporto | March 5, 2013
“Speaker @ Brand Strategy and Creation”
Junior Achievement Portugal | Faculdade Economia Universidade Nova – Lisbon | March 9, 2012
“Speaker @ 3rd Symposium: Creative Communication, Marketing and Events”
EPAD – Lisbon | October 21, 2011
“Tutor & Jury @ Innovation Challenge Portugal”
Junior Achievment Portugal | FIL – Parque das Nações – Lisbon | 2011
“Speaker @ Quinta do Marketing”
ESEC | Coimbra | 2011
OTHER INTERESTS
COMMUNITY
VINTAGE SKATEBOARDS
MUSIC & SOUND DESIGN
PHOTOGRAPHY
> They Only Come Out at Night [Long Exposure Photography]
> The Panoramist [Playing with Error]
> Instagram [Mainly Travel & Landscape Photography]
TOOLS
> KEYNOTIMER [Visual Timer for Keynote]
> PPT-TIMER [Visual Timer for PowerPoint]